If you own your own business you need to get the word out to potential customers and clients so that they know what you have to offer.
If you have a not-for-profit organization you need to educate the public on your cause so that they will donate.
In both cases you need to advertise in the most cost effective manner possible. Most small business owners where most of the hats in their organization including marketing but have no formal education or training in that area. Their area of expertise is in the niche that their business serves.
You can’t take the “Field of Dreams” approach and assume that if you build it “they will come”. You need cost effective methods that get the word out.
This one and a half hour seminars explores both the traditional advertising methods that have been used for decades as well as the newer Internet based methods that have become available in recent years. The emphasis is on finding the combination of methods that works best for your situation in the most cost effective way possible.
The next seminar will be presented free of charge at the Broome County Library on December 10th 2011 at 1pm. The seminar is a part of a seminar series that I am presenting with my wife Gerri and her business Gerri Harrison Financial Services.